Ecommerce Tips Update

Tuesday, September 12, 2006

on line business opportunity

Many people are interested in earning money online but don't want to go to the hassle and expense of building a site.

Without a website you'll lose out on a number of very profitable revenue streams:

1) Branding - when you have a website you have a "central hub" of your business and customers soon get to know your domain name and hence exactly where they can find you. When I want to buy a book I don't search for it in Google, I go straight to Amazon. Without their website they'd lose my business.
You can also list your website address on letterheads, on business cards, in articles, in directories and so on so others can quickly learn where to find you.

2) Free Traffic - without your own website it's far harder to generate free traffic from the search engines and missing out on hundreds or even thousands of potential leads each day is like throwing money down the drain. It's how I make 90%+ of my monthly income and I wouldn't be without it for the world.

3) Leverage - when you have your own website you see both repeat visitors and can leverage it by setting up your own affiliate program to draw even more visitors to it. Both of these are difficult to impossible without your own website.

4) Lead Generation - by setting up your own mailing list you can repeatedly market to the same leads and so increase the lifetime value of your leads - and make your marketing more cost-effective.
The easiest way to go about this is to set up a form on your website so people can sign up for newsletters, special offers, product updates etc. from you and this can rapidly build a list of thousands of interested people.

5) Contextual Advertising - many webmasters with their own sites earn even more money each month by adding contextual advertising - such as Adsense - to their sites. However this advertising can only be placed on websites you own. None of the "website-free" businesses discussed below will allow you to indulge in this easy, cost-effective business model.

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