Ecommerce Tips Update: 3 Absolutes For Healthy Ecommerce

"The truth isn't the truth until people believe you, and they
can't believe you if they don't know what you're saying, and
they can't know what you're saying if they don't listen to you,
and they won't listen to you if you're not interesting, and you
won't be interesting unless you say things imaginatively,
originally, freshly." - William Bernbach

In radio advertising you need the creativity of voice and
sound. In television it comes through visual interest as well.
In print it may be a blending of color and written content.

So how does this apply to ecommerce?

Take some time to honestly evaluate your website. Conduct a
search for other businesses similar to yours and see what their
website looks like. Then compare your site to others and see if
yours is lacking something or if it's on par with other sites.

Would you be surprised if I said that if you are satisfied that
it is in the same ball park as other sites you may need to do
something to move it out of the park?

"Advertising says to people, 'Here's what we've got. Here's
what it will do for you. Here's how to get it.'" - Leo Burnett

Did you catch that?

1. Let your visitor know what you have to offer.
2. Let your visitor know how the product or service will
benefit them.
3. Move them from information to a point of sale.

In ecommerce this is the primary directive. This is what you
want to accomplish so you work at making these three goals a
part of every aspect of your site design and purpose.

In order to get your prospective customers to truly consider
your product or service you need to pass along the three main
objectives listed above, but it needs to be done in a way that,
as William Bernbach indicates, is imaginative, original and
fresh.

There is no one-size-fits all approach to how that looks, but
you need to understand the three-pronged directive along with
the need to get creative with the execution of your marketing.

"Forget words like 'hard sell' and 'soft sell.' That will only
confuse you. Just be sure your advertising is saying something
with substance, something that will inform and serve the
consumer, and be sure you're saying it like it's never been
said before." - William Bernbach

Do everything you can to not only keep a potential customer
browsing your site, but also give existing customers reason to
come back. Let creativity be a partner in your online look and
marketing strategies.

About The Author: Scott Lindsay is a web developer and
entrepreneur. He is the founder of HighPowerSites and many
other web projects. Get your own website online in just 5
minutes with HighPowerSites at: http://www.highpowersites.com.
Start your own ebook business with BooksWealth at:
http://www.bookswealth.com