Ecommerce Tips Update

Monday, February 19, 2007

How To Find What You Want With Google

Most people who search on the internet have a favorite search
engine. In fact, the majority of internet users choose Google.

Do you fall into this category? If so, are you taking advantage
of everything Google offers?

If an internet search means you go to www.google.com and simply
type 2 or 3 words into the search box, hoping to find what
you're looking for, you aren't even scratching the surface.

How Can You Get Better Results?

Google is the number one search engine for good reason - their
results are generally the most accurate. Even so, there are
ways to pinpoint what you're looking for even more effectively.


You have two options when it comes to fine-tuning your searches
- you can use the Google Advanced Search screen or you can use
"modifiers" in the main Google search.

Option 1: Google Advanced Search

When you go to www.google.com, there is a little "Advanced
Search" link to the right of the main search box. If you click
on that, you'll get the much more detailed Google search, where
you can make very specific requests.

The first four sections, highlighted in blue, are some of the
most important. Here you can specify any of the following:

1. All of the words - this will give you results with all of
your search words, but not in any particular order. They can
also be anywhere on the page.

2. The exact phrase - this will give you results with exactly
the phrase you enter. The phrase must appear on the page
exactly the way you enter it.

3. At least one of the words - this will show results with any
one or more of your search words on the page.

4. Without the words - this will give you results that don't
include your search terms at all.

These four sections can be used independently or combined to
work together.

For example, you could search for the exact phrase 'free virus
software' without the words 'trial' or 'tryout' if you're
looking for free virus software but don't want trial versions
that will expire after a short time.

As another example, you could use option #3 (at least one of
the words) if you're looking for something but don't know
exactly how to spell it. Put a few possible spellings in and it
will find pages with any one or more of those spellings.

The rest of the sections on the Advanced Search page are pretty
self-explanatory. One that I will point out is the Domain
option. You can specify a website and either search for
something only on that site, or anywhere but that site.

If you've found an interesting website that doesn't have a
search function of its own, you can use this to limit Google to
searching that site for whatever you're looking for. In fact,
the Google search is often better even if the site does have
its own search function.

You can also use it to find other references to something you
might have read on a particular website. If you search for it
and exclude the site you saw it on, you'll find other
references to it that you can cross-check.

Option 2: Using Modifiers

Modifiers will let you use all the advanced features without
having to go to the Advanced Search page every time. These
modifiers can just be entered in the standard Google search box
to get the same results as the advanced options.

There are quite a few different modifiers that can be used, but
some of the most useful are as follows:

Putting "" around a phrase will search for the exact phrase.
Searching for free antivirus software will show you pages with
those three words anywhere on the page. Searching for "free
antivirus software" shows you pages that contain that exact
phrase.

Putting a - before a word is the same as the advanced option
"without the words." So, to use the example used earlier,
searching for "free virus software" -trial -tryout will show
pages with that exact phrase, not including the other two
words.

Using site: followed by the domain name of the website you want
to search will only return results from that particular website.
For example, searching for "virus protection" 

site:computer-help-squad.com will only return results from the
www.computer-help-squad.com website.

Again, these can be combined so -site: will return results from
any site except the one you specify.

How to Figure Out the Modifiers

The easiest way to see how to use modifiers in your searches is
to try some searches with the Advanced Search page and see how
Google formats them.

Using our example again, if you enter 'free antivirus software'
in the "with the exact phrase" box and the words 'trial' and
'tryout' in the "without the words" box, the search that Google
runs looks like this:

"free virus software" -trial -tryout

If you play around a bit with the advanced searches, you'll see
how Google formats them for you. Next time, you can just enter
them yourself in the standard search box instead of going to
the Advanced Search page.

Once you get the hang of these options in Google, you'll find
that your searches get even more accurate because you can
filter out the stuff you don't want.


About The Author: John Lenaghan offers easy-to-understand
advice at the Computer Help Squad website. Sign up for our
newsletter and receive your free report "5 Critical Steps to
Protecting Your Computer on the Internet" at
http://www.computer-help-squad.com/5steps



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