Ecommerce Tips Update

Sunday, April 01, 2007

Are You Using Rigght Sales Method For Your Ecommerce Business

In case of ecommerce, there are two basic situations and some variations.
In the first situation you have what has been referred to
as a sales funnel.  In this model the marketer entices
people to his list by giving away some free information or report. 
After a time the marketer makes a product offer at a low price
point.  At this time the list is segmented into those who
purchase and those who didn't.  The same offer might be
made again and the segmentation happens again.
The second offer made is for a slightly higher price point.
The marketer will find that the list that originally
purchased from him has a higher likelihood of purchasing
the second product at the higher price point than the first
list who have never purchased.  At this time the marketer
may or may not segment the list into those who have
purchased the higher priced item.
This same pattern continues with the marketer offering
several items always higher than the last.  This method of
marketing offers the client the best of the marketer and
offers the marketer a list of clients who might like to
purchase into a higher priced coaching program.  The
marketer is also able to segment out those customers who
will purchase the lower or middle price point products and
consistently offer their choice of price point.
The opposite of this model is much like an affiliate sales
pitch.
  The marketer finds a customer and offers him high
quality information to sign up for his list.  The marketer
then sells the only product he has to offer at a higher
price point.  He might then find affiliate products to
offer but the offers are haphazard and the newest products
on the market that week.
The first model will net a business empire where the marketer can offer affiliate
products when they fit very well with the needs of his
client base.  The second model will net a continual flow of
customers in and customers out who may unsubscribe after
purchasing any product that feel meets their needs.  In
both models the marketer must continue to add customers to
their list to continue to make money.
The more important process is to iron out which concept
works best for your particular business model and then
stick with it.  Switching models mid-stream is almost next
to impossible. 
If you want to set your own profitable web business,you need to take correct decision at correct time. 
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