Ecommerce Tips Update

Monday, April 23, 2007

Promoting A Website In Three Easy Steps

Probably the most important step in promoting a website is
building one that is user and search engine friendly. Too often
a website is so convoluted with information, that the thread
that should permit browsers to find their way through it is
lost. This also means that there is no congruence with respect
to keywords. Think of one keyword or key phrase that describes
what your website is all about – ideally, this should be a word
or phrase that someone would type into a search engine when
looking for information on the topic – and then use the word
and phrase on your site frequently.

Secondly, swap links with other sites. Obviously, if you have a
site dedicated to dog shampoo, you will want to find other sites
that have something to do with either dogs or shampoo and swap
links with them. A site that sells wood carving kits will not
do you any good. Thus, be wise when swapping links. In addition
to the foregoing, keep your site as free from banner ads as
possible. A few well placed ads may be acceptable, but if you
turn into an affiliate site for other vendors, potential
customers or visitors will be turned off and move on.

Third, you will need to submit your website to the search
engine. There is no other tool that will help you to promote
your website as much as a good search engine submission. You
will probably run across a large number of sites that will
submit your site to search engines for free. Stay away from
these sites! Not only will your email address be submitted to
so many spammers that your inbox will never be the same, but
many major search engines no longer accept this mass additions,
and therefore your submission is useless. Instead, find the big
search engines and go through the manual submission process to
get your site properly listed.


About The Author: Professor Jeff has been inspiring and
teaching students for years. He began his career in the public
schools and since has served on the faculty of many prestigious
institutions including the University of Michigan. His passion
for helping others has helped him to establish a strong
presence on the internet and a firm foundation in marketing.
To learn more about Professor Jeff's winning MyWorldPlus team,
visit: http://www.MyWorldPlusPro.com


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