Wordpress Shopping Cart - 8 Factors You Need To Consider

You may have the best web site selling the best products or services in the world….if no one sees you site your profits will stink.

That's right no matter how good your product or services, without a reasonable amount of traffic (think of 2% response rate) your chances of online success are slim. Without effective search engine optimization and marketing on the internet your chances of online success are almost nil. In fact, you'll most likely spend more on creating your website, monthly hosting fees, and other Internet services than you will make.

Sounds a bit depressing doesn't it? Don't give up just yet. Google, the king of search engines, is rapidly making changes in their methodology of ranking websites….Some are saying, "Oh no they're going to kill my internet business"…..Others are watching and waiting patiently as their online profits soar. What's the difference?

The answer is content, reliability, and visibility. Have you ever searched for a phrase and the results lists thousands of sites? You click on one that sounds like just what you're looking for….only to find hundreds of other sites listed with no real information… on goes your search.

Almost everyone who uses the Internet has found these types of sites. They simply list other websites with nothing else. These types of sites make your search time even longer and don't provide a justified service.

Google has addressed this problem and is steadily making changes. These changes will benefit any site that provides visitors, informative and useful information, products, and services. Not only does it benefit site owners who do give their visitors quality web content, it also helps to eliminate those frustrating sites that are just a bunch of urls with no information.

One main key to search engine success and website traffic is to give your visitor what they want. Not what you think they want, but what your keyword research tells you they've been searching frequently. Once you've found these targeted keywords, structure the information, services/products to match the key phrase and related terms. This involves a combination of original and informative content with the keywords and relative phrases sprinkled throughout the solutions you provide. Don't forget to structure your online ppc's, banners, ads, and any other online marketing in the same manner. Make sure to include the keyword phrases.

Here's three tips to help you increase your ranking on the search engines and keep a steady stream of visitors to your site.

1) Use keywords(a good tool is WordTracker) throughout your site to target your niche market. Do your homework on keywords to find those matching your product/service. Make sure your site (not just your homepage) is search engine friendly.
2) Make sure to provide interesting, unique, and useful information on your site. Not just revamped content you find on your competition's sites, but original information that speaks from the personality, tone, experience, and knowledge that you the owner has about your market. When you review your content take the perspective that you are sitting across the table giving advice or talking to your best friend. You'll be surprised at how much more alive your content will be if you use this method.
3) Provide solutions your niche market wants. All the major search engines are gearing more towards true valuable content than the number of times a specific phrase is used in the content. Give your visitors what they are searching for and use the seven most popular ways to market online and you'll see more traffic, more conversions, and more profits.

Janet Smith, Freelance Copywriter