The Optical e-Revolution - Paying The Real Price Of What You Get

Prescription eyeglasses. It's a need 72% of Americans have, and chances are, you or someone you know will go through the process of purchasing them sometime in your/their life. However, there are issues that prevent us from getting what we really want, and sometimes buying a frame with pre-prescribed lenses from Walmart or Costco seems to be the easiest and most efficient way.

The truth is, our eyes, those windows to the world, deserve much more than a cheap investment and a hasty decision; opting for cookie-cutter craftsmanship could end up causing considerable damage, costing us many times the price of our original glasses. If only we weren't that cheap.

Try to guess the actual cost of production for those cool designer brand-name glasses you're wearing. I'll give you a hint: For the highest quality glasses that exist, it's no higher than $15 USD.

"Why should eyeglasses cost so much? Buying eyewear should be a democratic process and affordable to everyone," says EyeBuyDirect CEO Roy Hessel. Companies like his are able to sell trendy, top-notch prescription frames starting as low as $14.95 USD because they have lean organization structures with the lower overhead costs from being online. "I was really pleased with the quality of the glasses I bought from Frames Direct. For $90, including shipping, I got glasses that I would have paid $300 for anywhere else," said Gary Morison of New York, New York.

While 39 Dollar Glasses' SmartFit system allows you to print out a full-size picture of the selected frame, Frames Direct's Framefinder technology is a virtual try-on system that allows you to upload your picture and try on as many glasses as you want. But other companies such as EyeBuyDirect.com go a step further with their EyeTry technology that allows you to share your photos, so that your friends or family members can get involved when deciding which pair looks best on you.