Ecommerce Tips Update

Monday, March 31, 2008

E-Commerce Shopping Cart

The capability of building and pricing a product online is a great feature available now with e-Commerce shopping carts. Among the first to make wide scale use of this method were automobile manufacturers. Starting with a basic car or truck model, a customer can add options and accessories they desire on the manufacturer's website. What type of transmission - 4-speed or automatic? Hard top or convertible? Single CD player with FM or multi-disk changer with satellite radio? A customer can choose the features he or she desires on his or her car and the price will automatically adjust.


You might need this type of e-Commerce shopping cart if you offer products that have different options and/or accessories in your online business. Originally, it was necessary to list every different combination as a separate item in the shop. Before, you would have had to have nine different listings to get all the variations for items having two different features and three different options. It got even worse if a product had six different features and three to five options for each one.

Search specifically for subfield components in an e-Commerce shopping cart if you think your business would benefit from the ability to show different options for the same products. It helps to make navigation of your product lines simpler and enhances your customers' shopping experience.

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