The Donkey In The Guise Of A Tiger

Remember the fable? If so, it makes my job simpler in driving home the main point: the e-businesses that go for technology fascination alone are destined to the donkey's fate.

But what if there happens to be a void between what the customer perceived and actually derived? Sure, he will be disappointed, there could be an escalation or simply, he will discard you never to return. To an extent, he could go on spreading his ill-experience to others.

Many conventional businesses that found the going tough, went on a technology-fascination spree in an effort to turning their fortunes around, albeit unsuccessfully. What they lacked was value-addition to their offers. And, stills, it seems that the lesson is not learnt; many e-businesses continue to be fascinated and many will be in future - only to be destined to the donkey's fate!

Now, decide: where you want your e-business to be heading.

*the author is a content writer at Mindware Software Solutions