Santa Online - Making Unwanted Presents, Wanted
With the ease of the process, and increased user familiarity with the Internet, it is little wonder that online Christmas sales figures have soared in recent years. Indeed, one national newspaper estimated a record-breaking £14bn worth of Christmas shopping being spent online in the UK this year - making the UK Europe's most dedicated online shoppers during the festive period.
However, like the risk of buying your dear old Nan a games console, the reception of the gift is something the Internet cannot guarantee. And so not all the money spent this Christmas will have been money well spent. A recent survey showed four out of five people are likely to receive presents that they either don't want or don't like, while Abbey Bank estimated the total money spent on unwanted or novelty gifts this Christmas as being a whopping £1.3bn.


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