Ecommerce Tips Update

Thursday, February 14, 2008

Potential Customers Can Pay with Their Mobile Phones - Premium SMS Growing Around the World.

Premium SMS and Mobile Billing are growing as a means to purchase both online and offline. While it is still in its infancy, mobile billing solutions are quickly gaining ground world wide, and is an excellent add-on to current payment types. Many Gen X and Y-ers are getting used to this new way of paying for items and the growth and market acceptance are not slowing down anytime soon.

So, what is it?


It provides instant access to direct bill anybody with a cell phone. New research has shown that mobile billing is several times more effective with internet-based merchants where the use of credit cards is necessary. The addition of this payment solution just adds to the appeal to buyers.

As an online company, we have recently implemented this new mobile billing solution to complement our credit card, debit card, and e-check transactions. You won't believe the appeal it has with the younger demographic. Are there any downsides? Not to the customer, but to the company, you have to share quite a bit of the revenue with the billing provider and mobile phone company. Sometimes as high as 50-60% of your revenue is gone. Much higher than the few percentage points a credit card solution takes.

Overall, it is an excellent add-on to your existing payment solutions. It is a quick and easy way to pay, and very secure and private.

La Vella Mobile Radio now accepts mobile and Premium SMS as payment options.

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